YogaJellies: Since 2013
YogaJellies chose to rebrand their innovative product with the vision of making an emotional and spiritual connection to a niche market. While the product was initially designed to reduce or eliminate pain associated with Yoga, we did not want to further restrict an already limited market. Instead of focusing on reducing pain, Burgard Design focused on the product’s ability to provide comfort and stability. This expansive concept helped our client reach a niche market by using a broad, full-spectrum approach.